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CRM A Short History

Back in the mid to late 80's, marketing concepts emerged in response to changes in the marketplace that forced many large companies...

Getting real ROI from CRM Collaboration and Technology

The field of Customer Relationship Management (CRM) is at a crossroads. The promise - while still very much alive - has in too many cases not been...

How to Align Sales Compensation with Corporate Objectives

Sales people are more likely to perform activities which support the corporate objectives when their compensation plans are in alignment

How to Develop an Effective Sales Forecast

The ability to effectively forecast sales can have a significant and positive impact on sales and operations as well as the overall financial health of a corporation.

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Entries in Strategy (1)

Monday
Oct122009

It’s the Strategy Stupid!

One of the biggest mistakes business owners make in terms of developing or implementing a business strategy is that they confuse strategy with tactics. Their changes in tactics may generate minor improvements, sometimes temporary ones, or they could just be rearranging deck chairs on the Titanic.

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