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CRM A Short History

Back in the mid to late 80's, marketing concepts emerged in response to changes in the marketplace that forced many large companies...

Getting real ROI from CRM Collaboration and Technology

The field of Customer Relationship Management (CRM) is at a crossroads. The promise - while still very much alive - has in too many cases not been...

How to Align Sales Compensation with Corporate Objectives

Sales people are more likely to perform activities which support the corporate objectives when their compensation plans are in alignment

How to Develop an Effective Sales Forecast

The ability to effectively forecast sales can have a significant and positive impact on sales and operations as well as the overall financial health of a corporation.

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Entries in Search Engine Optimization (2)

Wednesday
Apr132011

SEO: Snake Oil or a Miracle Cure?

After six years of DIY SEO including reading a number of SEO books, scouring forums and trial and error I think I can safely say SEO is a lot like dieting. Every month there are new diet fads coming out competing for your hard earned money. In much the same way there are SEO firms hawking the latest and greatest solution to make your site number one in Google and Yahoo! We receive about 5 of these emails a week.

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Tuesday
Jul142009

SEO- Another Over-Specialization

SEO (Search Engine Optimization) is something that you hear a lot about and your business may be exploring or have already begun to tackle in some form. My goal in this blog is to demystify some of the jargon and technical black magic that is part of the SEO techno-swirl.

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