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CRM A Short History

Back in the mid to late 80's, marketing concepts emerged in response to changes in the marketplace that forced many large companies...

Getting real ROI from CRM Collaboration and Technology

The field of Customer Relationship Management (CRM) is at a crossroads. The promise - while still very much alive - has in too many cases not been...

How to Align Sales Compensation with Corporate Objectives

Sales people are more likely to perform activities which support the corporate objectives when their compensation plans are in alignment

How to Develop an Effective Sales Forecast

The ability to effectively forecast sales can have a significant and positive impact on sales and operations as well as the overall financial health of a corporation.

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Entries in E-Myth (1)

Monday
Dec142009

Are You Documenting Your Demise?

All too often I come across business owners who put the proverbial cart before the horse and get more excited about documenting processes before they actually improve them. Documenting a flawed process is like paving cow paths (that zigzag all over the place) as opposed to mapping out a more efficient, and direct path and then paving it.

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