Top 10 Things to Consider when Designing Sales Compensation Plans

1. What behavior or results are you trying to influence? Different sales roles and different sales cycles will benefit from different influencers. 2. What metrics are the best measurements of achievement of these results or behavior you are seeking to influence? 3. How many metrics do you really need, and at what point do several become too many? There is a diminishing effect of influence when there are too many metrics or components to a compensation plan.

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