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CRM A Short History

Back in the mid to late 80's, marketing concepts emerged in response to changes in the marketplace that forced many large companies...

Getting real ROI from CRM Collaboration and Technology

The field of Customer Relationship Management (CRM) is at a crossroads. The promise - while still very much alive - has in too many cases not been...

How to Align Sales Compensation with Corporate Objectives

Sales people are more likely to perform activities which support the corporate objectives when their compensation plans are in alignment

How to Develop an Effective Sales Forecast

The ability to effectively forecast sales can have a significant and positive impact on sales and operations as well as the overall financial health of a corporation.

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Tuesday
Jun162009

Fix the Comp Plan Fix the Company! Not so Fast!

Sales Compensation Plans and especially Sales People can be the “squeaky wheel” that gets people’s attention first.

 

Sales revenues down? Change the Comp Plans!

 

The competition is taking us to the cleaners? Change the Comp Plans!

 

I see this in many cases turns out to be a symptom of other things that need attention. The comp plans may still need fixing as well, but they are not always the root cause of the problems.

 

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