Are You Documenting Your Demise?

All too often I come across business owners who put the proverbial cart before the horse and get more excited about documenting processes before they actually improve them. Documenting a flawed process is like paving cow paths (that zigzag all over the place) as opposed to mapping out a more efficient, and direct path and then paving it.

Some business owners get all excited about the E-Myth, and even though I believe this is a key element in building a scalable business, they tend to overlook those pesky parts about Business Development and jump right into the documenting part too soon.

I can only guess that they gravitate towards documenting things they are already doing because it is something they know they can take immediate action on. Just because someone is willing to “do what it takes” to document an existing process does not mean they are ready to make the hard decisions that are associated with implementing a new strategy.

If all you do to improve a business you know is having trouble growing is to document some processes, you might just be documenting your demise.