- What are the benefits to you for
- What are the benefits to the
- Is your position strong or weak?
- What can you do to change it?
- Who is involved in making sure
your most profitable customers stay?
These are but a few questions to prompt you to
consider what you are doing about customer retention to highlight
opportunities for improvement.
In a highly competitive world driven by information,
your customers have lots of choices. They are continuously asked to
either remain your customer or go to another product or service. At
the same time, you may be asking them to buy more of your products
and services or renew contracts or leases that span several years.
It's long been said that it costs seven times more to get a new
customer than it does to retain an existing customer.
We help companies focus on and profit from customer
retention, which means solidifying your position with the customer
while continuing to transact business over time. This is the first
part of total customer loyalty. And it should produce a forecastable
revenue stream just like its counterpart- customer referrals.
Proper customer retention allows you to create a
detailed history of your most profitable customers, not just from
accounting data, but from all the interactions and responses over
time that show you where you are in the relationship. We help you
create a detailed plan to follow for each customer relationship
assuring that all necessary steps are taken to retain a loyal
customer. This plan incorporates processes for each role in your
company that touches the customer and reinforces the service
principles that guide your business philosophy.
To learn more about how we can help you increase
your level of Customer Retention Contact Us
or see the key components of Customer Relationships we can assist